You don’t need more tools. You need perspective.

Today’s teams are flooded with data but starved for clarity. Flip unifies telemetry, architecture, and tribal knowledge to reveal what actually matters when systems break.

Grid of logos including Datadog, ClickHouse, Splunk, Dynatrace, SignalFx, Google Cloud, Sumo Logic and Appdynamics
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."

Chat with your data

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See what your tools missed.

Start your free trial and see how Flip connects the dots across your systems—no setup headaches required.

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Flip integrates with the tools that you already use to unify fragmented signals and surface what actually matters.

Flip learns from your team's behaviour to deliver explainable natural language RCAs in real time.

Flip earns trust through proof by surfacing insights your team can act on—quickly.

Developed by Engineers Who’ve Carried the Pager

We’ve lived the chaos—that’s why Flip works.

From Alerts to Answers

Flip tells you what broke, and why.

Flip AI interface showing a 500 Error Spike alert with service, environment, anomaly details, timestamp, duration, granularity, and metrics analyzed.

Plug in and observe.

Flip connects to your environment quickly and starts passively learning how your systems behave with no heavy setup or workflow changes needed.

Flip AI dashboard showing service health with metrics for requests, latency, and errors displayed as horizontal bar graphs over a radar chart background

Unify context.

Flip brings together telemetry, system architecture, and your team’s tribal knowledge into one contextual view so that everything that matters is in one place.

Flip AI line chart showing a spike in 404 errors for service, highlighting increased error activity over time

Investigate in real time.

When incidents happen, Flip surfaces clear, explainable root causes. Your team can ask questions, test assumptions, and refine its analysis live.

Diagram showing multiple data sources feeding into Flip AI, which processes and outputs insights into a dashboard interface

Learn and adapt.

With every incident, Flip gets smarter by growing more aligned with how your systems actually operate and how your engineers solve problems.

Frictionless Integrations from Day One

Drop it in. Let it learn. Keep moving.

You don’t need to change your workflows, reroute data, or overhaul your observability strategy. Flip integrates with what you already use—Datadog, Splunk, whatever’s in your stack—and starts learning how your architecture behaves in the real world. It adapts to your environment, your team, and your priorities without demanding attention or additional engineering time.

Flip AI interface showing a Root Cause Analysis report with service impact details, highlighting the most probable RCA and system error traces
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
— VP of Technical Operations, Travel SaaS Company
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
— Head of Observability, Digital Bank
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
— Head of SRE, Financial Services Company
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."
— Incident Response Lead, U.S. Commercial Bank
"Being able to very quickly identify the root cause of a problem is really useful and I think Flip gets you there faster than traditional tools."
— VP of Technical Operations, Travel SaaS Company
"I think the strength of Flip is really in how it contextualizes data in a way that makes sense to people who need to act on it."
— Head of Observability, Digital Bank
"I think one of the benefits of Flip... is that you don’t have to go change everything you’re doing in your environment to get value out of it."
— Head of SRE, Financial Services Company
"The RCA summaries are helpful for knowledge sharing — junior engineers can see how we got to a conclusion and why it matters."
— Incident Response Lead, U.S. Commercial Bank

Built for the Way Your Team Works

Ramp up Junior SREs Faster

Request a demo

Learn Without Breaking Anything

Flip’s read-only interface lets junior engineers explore how systems respond to incidents, without risk, building intuition before they’re in the hot seat.

Get Instant Mentorship from the Stack

By codifying how senior engineers troubleshoot, Flip teaches junior SREs what to look for, why it matters, and how systems typically fail.

Skip the 50-Tab Forensics Setup

With Flip, junior SREs don’t need to hop between Grafana, Splunk, Confluence, and Slack—it unifies everything into a single, searchable interface.

Onboarding That Actually Sticks

Rather than memorizing dashboards or asking “what’s normal here?”, Flip shows what matters in context to speed up understanding and reduce reliance on tribal handoff.

Ask Flip, Not a Manager

Junior engineers can interrogate Flip in natural language to get answers in real time so there’s no need to feel stuck or wait for someone to respond.

Our Story

Built by Engineers Who've Been On-Call at 2AM

The team behind Flip came from places where reliability matters—AWS, Meta, the Pentagon, and beyond. After years of chasing root causes through noisy, disconnected tools, they set out to build something better: a way to make complex systems understandable, so teams can respond faster, smarter, and with confidence.

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Close-up of a laptop screen displaying code in an IDE, with a developer working on softwareTeam members collaborating on incident response and root cause analysis using Flip AI

Enterprise-grade data security

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Transform Observability into Strategic Insight.

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